Elements and Performance Criteria
- Advise on sensitive situations
- Maintain close communication with national, regional and local media to identify and anticipate issues of significance to the organisation.
- Identify and assess trends, public opinion and perspectives for their impact on the organisation.
- Provide advice on sensitive issues as they arise and on emerging issues that may be politically sensitive for the organisation.
- Ensure advice is based on well-researched background information, is objective and meets the organisation’s needs.
- Ensure advice includes strategies for dealing with sensitive situations while maintaining confidentiality, and handling breaches of confidentiality.
- Advise on reactions to organisational action
- Analyse proposed organisational policies, programs and actions for their impact on clients and/or the public.
- Provide advice on anticipated or actual public and media reaction to proposed organisational changes.
- Include in advice given strategies for ensuring full understanding of the benefits of change, minimising damage to the organisation’s image and reputation, and recommendations to counter negative publicity.
- Provide candid, objective and confidential advice.
- Advise on organisational materials
- Analyse draft materials produced by the organisation for political, social or economic issues relevant to the government as a whole, the intended audience and/or the public.
- Identify cultural context of the information in terms of its relevance or otherwise to the target audience and the general population.
- Identify stereotypes, bias, prejudice and motive and highlight for amendment.
- Identify key issues, separate fact from opinion and explore underlying values and beliefs.
- Synthesise information and prepare advice or feedback to ensure publications meet organisational standards and contribute to public affairs outcomes.
- Advise on sensitive situations
- Maintain close communication with national, regional and local media to identify and anticipate issues of significance to the organisation.
- Identify and assess trends, public opinion and perspectives for their impact on the organisation.
- Provide advice on sensitive issues as they arise and on emerging issues that may be politically sensitive for the organisation.
- Ensure advice is based on well-researched background information, is objective and meets the organisation’s needs.
- Ensure advice includes strategies for dealing with sensitive situations while maintaining confidentiality, and handling breaches of confidentiality.
- Advise on reactions to organisational action
- Analyse proposed organisational policies, programs and actions for their impact on clients and/or the public.
- Provide advice on anticipated or actual public and media reaction to proposed organisational changes.
- Include in advice given strategies for ensuring full understanding of the benefits of change, minimising damage to the organisation’s image and reputation, and recommendations to counter negative publicity.
- Provide candid, objective and confidential advice.
- Advise on organisational materials
- Analyse draft materials produced by the organisation for political, social or economic issues relevant to the government as a whole, the intended audience and/or the public.
- Identify cultural context of the information in terms of its relevance or otherwise to the target audience and the general population.
- Identify stereotypes, bias, prejudice and motive and highlight for amendment.
- Identify key issues, separate fact from opinion and explore underlying values and beliefs.
- Synthesise information and prepare advice or feedback to ensure publications meet organisational standards and contribute to public affairs outcomes.